In November 2025, Rainer Bühler appeared for the first time in his new role for häwa at the SPS – Smart Production Solutions trade fair in Nuremberg, where he used the opportunity to hold numerous discussions with customers and partners. “We had very intensive and constructive discussions at the SPS. The great interest in häwa's solutions confirms that we are on the right track,” said Bühler.
Focus on growth and customer proximity
With its new sales manager, häwa is increasingly focusing on:
- Expanding its market presence in Germany and Europe
- Strengthening customer relationships in the fields of mechanical engineering, automation, and energy technology
- Further developing individual enclosure and control cabinet solutions
- Close cooperation between sales, product management, and engineering
At the same time, Joachim Pfeiffer retired in January. Joachim Pfeiffer took over as head of sales in 2023 after successfully managing the Maintal branch for many years. During his time as sales manager, he provided important impetus for greater networking within the sales organization and contributed significantly to the further development of customer relationships.
The decision to appoint Rainer Bühler underscores Managing Director Arno Müller's commitment to maintaining continuity and further expanding close cooperation with our customers.
