01. April 2022

Launch of the 2022 Roadshow: In Bad Wörishofen, everything revolved around X-frame.

Wain/Bad Wörishofen, 31st of March 2022. "Full house" at the häwa plant in Bad Wörishofen: To launch the 2022 Roadshow, the control cabinet specialist invited not only a customer delegation from GROB-WERKE but also the press. In the brand-new show truck and in the factory halls, the guests learned everything about the best-selling X-frame and the forthcoming roadshow across Europe.

After the outstanding success in previous years, with many dates in several European countries and winning a marketing award, the häwa roadshow will be continuing in 2022. Starting on Monday, the truck will once again be rolling through Central Europe, bringing the latest innovations from the leading control cabinet specialist directly to customers and interested companies. The focus will once again be on the successful X-frame model. Even before the actual start of the roadshow, the new truck passed its baptism of fire: A delegation from GROB-WERKE visited the häwa plant in Bad Wörishofen and was the first group to experience the brand-new show truck. With around 7,000 employees and an annual turnover of more than one billion Euros, GROB-WERKE, with its headquarters in Mindelheim, occupies a leading position in the construction of highly innovative production and automation systems.

häwa had also invited the press to the launch of this year’s roadshow. To begin, the Head of Marketing, Kathrin Lay, and the design and project planning specialist, Tobias Hölderle, presented information about the planned roadshow. Kathrin Lay: “After the outstanding successes in the last two years, we decided to go for our own roadshow again in 2022. From next Monday, the brand new show truck will be on its way and will cover approximately 3,000 kilometres each month across the whole of Europe”. In addition to the tour throughout Germany, planned stops in Austria, Switzerland, France, The Netherlands, Belgium, Denmark, Sweden, Ireland and Great Britain are also included the programme.

The press representatives also learned from Tobias Hölderle everything worth knowing about the best-selling X-frame. The unique machine rack, patented by häwa, is the modular solution for maximum flexibility. From the small solution right up to the large production line, the X-frame programme offers a solution for every customer requirement. In the coming weeks and months, companies all over the continent will once again be able to inform themselves about the advantages of X-frame on site. Next Monday, this means: Bye-bye Bad Wörishofen – Hello Europe!